Hi - I’m Diana, a lead product designer based in Flagstaff, Arizona 🏔️

With over 7 years of experience, I specialize in end to end UX design, strategy, cross functional collaboration, and mentoring. Previously, I designed responsive mobile + web apps in B2B and B2C spaces, including Wayfair (ecommerce), Dick’s Sporting Goods (largest US sport goods retailer), LUMA Institute (online learning, acquired by MURAL), and SS&C Primatics (SaaS fintech platform). My design background is multidisciplinary, including a B.A. in Industrial Design and Minor in Sustainability from Pratt Institute. Outside of work, I’m a former Team USA triathlete, fitness enthusiast, conservation volunteer, master birder, and vegan cook.

Email dianatsoydesign@gmail.com to contact me!